Florim flagship store Milano



NÁVRH DOČASNÉ EXPOZICE
MEZINÁRODNÍ REALIZAČNÍ SOUTĚŽ
TÝM: LUCIA PENNATI, ZDENĚK CHMEL
ROK: 2016
LOKACE: MILANO

The design proposal aims to define a new platform for exhibiting pictures about Florim architectural projects. The creation of a room inside a room allows the temporary exhibition to get enough importance and relevance. The photographs, hanging from the selfbearing cealing, create a unique experience for the visitor. He will find in the centre of the exhibition an empty space for exploring the landscape of the images. The following key-concepts were fundamental during the development:

MIRRORS
definition of an interesting and infinitive space due to the multiple reflections possibility to discover the photographs thanks to different projections interaction with the public, space for selfies #florim
PODEST
temporary exhibition space diversified from the show-room exhibition clearly visible from the main street, attracting people to enter and have a look possibility to sit, rest and keep watching the photographs
HANGED PHOTOGRAPHS
printed photographs in different sizes, glued to fixed supports and hanging the 10 photographs are multiplied to emphasize specific details discovery of the different details through the moving inside the exhibition space interaction to the sequence of the different images, from the detail to the whole